Digital Ipswich
As part of the Digital Ipswich programme for Ipswich Borough Council, we played a central role in delivering two high-profile public realm projects: the Ipswich Portal and the Digital Binoculars. Our work focused on translating ambitious digital ideas into deliverable, approved, and well-integrated civic infrastructure.
For both projects, we worked closely with Ipswich Borough Council to deliver the full planning applications for each installation and location. This included site analysis, location strategy, visualisation, coordination with stakeholders, and the preparation of planning documentation to support installations within sensitive and highly visible public spaces. Our role was to ensure that each intervention responded appropriately to its surroundings, heritage context, and patterns of public use.
The Portal, designed by Benediktas Gylys, was conceived as a contemporary civic landmark: a modern equivalent of a historic market cross. Alongside the planning work, we supported site selection, spatial positioning, and public-facing narrative, helping frame the Portal as a place to meet, connect, and represent Ipswich on a global stage. Particular care was taken to ensure that key historic buildings and the character of the town centre were foregrounded within the experience.
In parallel, we delivered the Digital Binoculars, designed by Zubr, as a complementary and more reflective public experience. Our work included identifying suitable viewpoints, shaping the user experience, and developing the interpretive digital content that layers history and storytelling onto real views across the town. The binoculars invite people to pause, explore, and rediscover familiar places through a digital lens.
Construct.XR
With our origins in Architectural Practice, helping advance the Built Environment sectors’ ability to deliver better and safer design is one of our passions.
We do this by enabling teams with Augmented and Mixed Reality capabilities, delivering this work under our Construct.XR approach.
Construct.AR uses Trimble Geosystems technology and software to deliver mixed and augmented reality solutions for our clients. We offer a client advisory services, modelling solutions and education outreach.
“This ‘nice to have’ little trial is fast becoming essential to our structural design and real life clash detection! Who’d have thought it?!”
Tom Lefever, Associate Director at Conisbee Engineers
Our work includes working alongside the construction teams at a new education facility for City College Norwich called Digi-Tech Factory, refurbishment of the Grade 2 listed Norwich Castle Museum and Rochester Bridges Trust tracking existing services.
Construct.XR can help mitigate pre-construction risks, assist site setting out and problem solving, offer remote assist from office to site, and track existing estate assets.
Construct.XR uses ipads, mobiles or the ground breaking Trimble Hololens site ready mixed reality headsets.
