Augmented Reality offers you chance to engage with your audience in new and exciting ways.
Urban Tech Creative are experts in creating large scale, accurate, interactive AR experiences both inside and outside.
Dock Stories
Dock Stories Ipswich is a character focused heritage AR trail based on Ipswich’s waterside. It focuses on the people that made the docks and Ipswich a thriving centre for trade and innovation over the years. We worked with our client Ipswich Central and the local community to develop a total of 17 characters from the history of the docks which users could listen to and meet in three dimensions at four locations across the trail.
As you progress through the stops you collect the characters after listening to their short introduction. When you have collected all of the characters at a stop you get a reward of a larger set piece 3d model of a part of the dockside heritage, populated with fictional characters of the time.
Our work included all research into the characters and the architecture of the time for the 3d model (including a ship!). Local heritage stakeholders provided voices for the characters. A map guides users to the stops and also highlights local publicly accessible businesses supported by Ipswich Central Business Improvement District.
Sammy’s Christmas Adventure
We worked with Ipswich Borough Council and Ipswich Business Improvement District to develop a ground breaking large scale Christmas AR experience in front of the historic town and all at The Cornhill public square. We worked with them to develop the character of Sammy and their flying training at the square.
Using pioneering visual positioning software by Immersal we were able to deliver magical interactive experience that saw Sammy the Reindeer take tentative steps down the town hall and the launch into their first flight around the Cornhill and meeting Santa on the roof of the Town Hall. Users enjoy chasing Sammy and Santa as they zip around the buildings!
Santa proceeds drops presents to the ground from his sleigh which users then open and follow to a final present containing a surprise elf and message about building projections taking place later that evening.
The app is free to download on both andriod and apple stores.
"We worked with Urban Tech Creative to explore the use of AR in Ipswich. Their advice in navigating the fast evolving world of AR was invaluable. Our free to use public AR Christmas app, Sammy's Christmas Adventure, was a great success, delivering a truly magical seasonal experience for Ipswich residents and visitors."
Sophie Alexander former CEO Ipswich Central BID
Manufacturing Showcase British Telecom, Adastral Park, Suffolk UK
BT asked for a new AR experience for their new manufacturing showcase at their R+D Headquarters.
Our brief was to develop an experience which staff could use to tell the stories of various items of waste that were had been attached to a “junk wall”. The areas we focused on were, raw materials, manufacturing processes and recycling.
Four to five items where agreed with the team which were then highlighted in each section. 3d models and video content were used to bring each item to life. Our favourite was a robot sheep made of metal for steel wool!
