Sammy’s Christmas Adventure
We worked with Ipswich Borough Council and Ipswich Business Improvement District (BID) to develop a ground breaking large scale Christmas AR experience in front of the historic town and all at the Cornhill public square. We worked with them to develop the character of Sammy and their flying training at the square.
Using pioneering visual positioning software by Immersal we were able to deliver magical interactive experience that saw Sammy the Reindeer take tentative steps down the town hall and the launch into their first flight around the Cornhill and meeting Santa on the roof of the Town Hall. Users enjoy chasing Sammy and Santa as they zip around the buildings!
Santa proceeds drops presents to the ground from his sleigh which users then open and follow to a final present containing a surprise elf and message about building projections taking place later that evening.
We worked with Urban Tech Creative to explore the use of AR in Ipswich. Their advice in navigating the fast evolving world of AR was invaluable. Our free to use public AR Christmas app, Sammy's Christmas Adventure, was a great success, delivering a truly magical seasonal experience for Ipswich residents and visitors.
The app is free to download on both Android and Apple app stores.