Pop.XR
POP.XR is an innovative pop-up immersive experience platform developed by Urban Tech Creative with support from Innovate UK.
Designed for high streets, shopping centres, cultural venues, events and public spaces, POP.XR combines a striking physical installation with cutting-edge mixed reality technology to transform underused spaces into memorable destinations.
I thought it was amazing. You can really see how this is going to change things in terms of retail. There is benefit in terms of when people do travel to a space to have an amazing shared experience, it’s definitely a great way to experience retail products. You create that emotional connection with the brand.
The system uses high-quality modular architecture as a backdrop for interactive digital experiences, allowing organisations to tell stories, showcase products, present ideas and engage audiences in entirely new ways. Experiences can range from heritage and tourism content to retail showcases, community engagement, education, placemaking and destination marketing.
Portable, scalable and quick to deploy, POP.XR enables immersive experiences to be delivered almost anywhere without the cost and complexity of permanent installations.
POP.XR was supported through Innovate UK funding and was selected as a finalist in the True Global Innovative Retail Technology competition at Liverpool ONE, one of the UK's leading retail and leisure destinations.
